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Mahmoods, a halal burger bar and takeaway, has just
launched its franchise offer after working with
Franchise Development Services North (FDS
North).
The decision to launch the franchise network came
after owner Tariq Mahmood established his own halal
fast food chain, beginning in Bradford.
“The first restaurant was launched in 2001 in
Bradford when it became obvious to me that there was
a real need to offer high quality takeaway food in
pleasant surroundings, which was also halal,” said
Tariq.
“Many Muslims enjoy fast food, but in places like
McDonald’s can only have a veggie burger, so there
seemed to be a real opportunity to offer an
alternative.
“I set up the first restaurant and saw very quickly
how successful it was and opened a further three in
Bradford, Leeds and Dewsbury.
“But the plan was always to set up a franchise
network so we began working with Tony to develop a
franchise offer last year.”
Tariq and his team worked closely with FDS director
Tony Urwin to create a franchise package which
offered new franchisees the optimum level of support
and training throughout their partnership.
“All our new recruits get four weeks’ training
working in one of our existing outlets while their
restaurant is fitted out,” said Tariq.
“Then one of our managers will work with them on
site at their outlet for at least two weeks to make
sure they are happy.
“The franchise will then get ongoing support from a
designated manager and the in house marketing team
to ensure the business succeeds, because we
recognise the success of our franchises is our
success.”
Working on the launch of the franchise offer with
Tony has not only helped to create a high quality
business proposition, it has also improved the
performance of the core business, according to Tariq.
“Because Tony examines every bit of the business in
such detail and makes suggestions on how to improve
the processes, it has had a real impact on our own
restaurants,” he said.
“And while developing the franchise has involved
time, money and effort, we have seen the benefits
almost from day one – now we are looking forward to
welcoming our first franchisees on board.”
Mahmoods has tapped into a growing market in
catering for different ethnic and religious groups,
according to Tony Urwin.
“Tariq and his team have identified a gap in the
market with the franchise offer and I am confident
this sector has massive growth potential,” he said.
“They have also recognised the need for a robust
support and training package for franchises which
will maximise the potential for success for every
new outlet.”
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